What is the primary goal of a broker when listing a property?

The primary goal of a broker when listing a property is to ensure the property is sold for the highest possible profit. This focus aligns with the broker's fiduciary duty to the seller, which includes the responsibility to act in the seller's best interests. Maximizing the sale price is crucial, as it directly affects the seller's financial outcome and satisfaction with the transaction.

While a quick sale may be desirable, it is not the principal objective if it compromises the final sale price. Similarly, developing a long-term relationship with the seller or maintaining a diverse portfolio of listings are important aspects of a broker's business, but they do not take precedence over achieving the best financial result for the client in this transaction. Ultimately, brokers are incentivized to achieve the highest sale price, as it reflects their expertise and effectiveness in the market, enhances their reputation, and leads to potential referrals and repeat business.