What information must brokers include in their marketing materials?

Brokers are required to include both their name and the name of the brokerage firm in their marketing materials to ensure compliance with real estate regulations and maintain transparency with consumers. This requirement helps to establish the professional identity of the broker while also clarifying which brokerage they represent, fostering trust and accountability in the market.

Including both names is essential for consumers who may be evaluating multiple brokers or firms, allowing them to easily identify and contact the right individual should they have questions or wish to pursue further business. Additionally, this practice promotes brand recognition and enhances the overall professionalism of the brokerage industry.

The other options, while potentially relevant in different contexts, do not meet the regulatory requirements set forth in North Carolina for marketing materials. Specifically, focusing solely on the brokerage firm name or providing property descriptions without including the broker's name does not fulfill the necessary guidelines that protect both the broker and consumers in real estate transactions.